Software Built for How Real Estate Actually Works
Stop forcing your brokerage into generic CRMs. Custom lead management, transaction coordination, and agent tools—built around your workflows, not the other way around.
50+
Software projects shipped
35%
Average lead response time improvement
6 months
Typical time to ROI
0
Missed transaction deadlines
Sound Familiar?
Every brokerage hits the same walls. Scattered leads, transaction chaos, and tools that weren't built for real estate.
Leads Falling Through the Cracks
Zillow leads in one inbox, Realtor.com in another, walk-ins on sticky notes. By the time you follow up, the buyer already has another agent. You're paying for leads you never work.
Transaction Chaos
Inspection deadlines, contingency removals, appraisal timelines—tracked in spreadsheets that nobody updates. One missed deadline costs you a deal, your reputation, or both.
Your CRM Doesn't Understand Real Estate
Generic CRMs force you to hack workarounds for showings, listing alerts, and drip campaigns. You're paying for features you don't need while missing the ones you do.
Agents Operating in Silos
No visibility into agent activity. Who's nurturing what lead? Which listings need attention? Your brokerage data lives in 20 different places—mostly in agents' heads.
What Better Tools Deliver
Close more deals, not more browser tabs. The right tools turn chaos into clarity.
Capture Every Lead, Work Every Lead
All lead sources in one place with automatic routing, response tracking, and follow-up reminders. No lead dies from neglect.
Never Miss a Transaction Deadline
Automated timeline tracking with alerts for every milestone. From offer to close, your team and clients know exactly what's due and when.
Visibility Across Your Brokerage
Dashboards showing pipeline value, agent activity, conversion rates, and commission projections. Know your business in real-time.
Automate the Repetitive Stuff
Drip campaigns, showing confirmations, document requests, and status updates—automated. Your agents spend time selling, not on admin work.
What We Build for Real Estate
Every module built specifically for real estate workflows—not adapted from generic business software.
Lead Management Systems
Centralized lead intake from all sources—Zillow, Realtor.com, Facebook, website forms, referrals. Auto-routing, instant response, and nurture sequences that actually work.
Transaction Coordination Platforms
End-to-end transaction tracking from accepted offer to closing. Milestone checklists, deadline alerts, document management, and client status portals.
Agent Portals & Team Tools
Branded agent dashboards with their pipeline, commission tracking, listing tools, and marketing requests. Everything an agent needs in one place.
Property Management Software
Tenant portals, maintenance requests, lease tracking, and rent collection. Built for how property managers actually manage properties.
Commission & Splits Tracking
Complex commission structures, team splits, caps, and bonuses—calculated automatically. No more spreadsheet gymnastics at closing time.
MLS Integration & Listing Tools
Connect to your MLS for automated listing updates, comparative market analysis tools, and property search for clients.
Solutions by Business Type
Every real estate business has unique workflows. We build tools that match how your specific operation actually works.
Residential Brokerages
Give your agents the tools to compete while maintaining visibility into your business. Lead management, transaction tracking, and performance dashboards.
Lead routing, pipeline tracking, commission management
Commercial Real Estate
Complex deal structures, longer sales cycles, and investor relationships need specialized tools—not adapted residential software.
Deal rooms, investor portals, LOI tracking
Property Management
Manage hundreds of units without drowning in paperwork. Tenant communication, maintenance tracking, and financial reporting in one system.
Tenant portals, maintenance dispatch, rent collection
Real Estate Teams
Team leads need to know what's happening. Transaction pipelines, lead distribution, and performance tracking built for how teams actually work.
Team dashboards, lead assignment, production reports
Transaction Coordinators
Purpose-built tools for TCs managing multiple transactions. Checklist templates, deadline tracking, and client communication logs.
Task automation, document collection, deadline alerts
REITs & Investment Groups
Portfolio management, acquisition tracking, and investor reporting. Software that scales with your portfolio.
Asset tracking, investor dashboards, deal flow management
Why Real Estate Professionals Choose PSV
We don't just write code—we understand real estate.
We Understand Real Estate Workflows
We know the difference between a buyer's agent and a listing agent, why showing feedback matters, and how commission splits actually work. We build software for how real estate people think.
Fixed Pricing, No Surprises
You know exactly what you're paying before we write code. No hourly billing creep, no scope surprises. Just like your buyers want fixed closing costs, you get a fixed price for defined work.
Integration-First Development
Real estate runs on integrations—MLS, lead sources, email marketing, transaction management. We build with connections in mind from day one.
You Own Everything
No per-agent licensing. No vendor lock-in. The code is yours. Scale your brokerage without your software costs scaling with it.
Custom vs. Off-the-Shelf Real Estate Software
Generic CRMs force you to work around their limitations. Custom tools work the way your brokerage already does.
| Consideration | Generic Software | Custom Built |
|---|---|---|
| Lead Sources | Manual data entry from each source | Automatic intake from all your lead sources |
| Transaction Tracking | Generic task lists, you build the workflow | Real estate-specific milestones and deadlines |
| Pricing | $25-100/user/month + growing add-ons | One-time build + optional maintenance |
| Agent Adoption | Fight with agents to use it | Built around what agents actually need |
| Integrations | Only works with approved partners | Connect to any MLS, lead source, or tool |
| Reporting | Canned reports, pay extra for custom | Dashboards showing exactly what you need to know |
How We Work
A straightforward process designed for busy brokers and property managers who need results, not endless meetings.
Discovery Session
1-2 hours
We learn your brokerage, your tech stack, your pain points. Where are leads coming from? How do transactions get tracked? What takes too long?
Workflow analysis + opportunity assessment
Solution Design
1 week
We design software that fits how your brokerage operates—not how software vendors think you should. Wireframes, integrations, and a clear build plan.
Design docs + fixed-price proposal
Build with Weekly Demos
4-8 weeks
Development in weekly sprints. You see working software every Friday. Catch issues early, not after everything's built.
Working software in staging
Data Migration & Integration
1 week
We migrate your existing contacts, transactions, and history. Connect to your MLS, lead sources, and other tools you use.
Complete data migration + integrations
Training & Launch
1 week
Training for agents, TCs, and staff. We don't just deploy—we make sure your team actually uses it and sees the value.
Live system + trained team
Fixed Price. Your Data. Complete Ownership.
Before we write a line of code, you'll know exactly what you're getting, what it costs, and when it'll be done. Your client and lead data stays under your control—always.
Your Leads. Your Data. Your Software.
No vendor lock-in, ever
Frequently Asked Questions
The questions every brokerage asks before building custom software
How much does custom real estate software cost?
Most projects range from $25,000 to $100,000 depending on complexity. A lead management system might be $25K; a full brokerage platform with transaction coordination, agent portals, and commission tracking could be $75K+. We provide fixed quotes before starting.
Can you integrate with our MLS?
Yes. We integrate with major MLSs through RESO Web API, Bridge Interactive, and direct feeds. We'll tell you upfront what's possible with your specific MLS. Most integrations are straightforward.
What about our existing leads in Follow Up Boss / KVCore / etc?
Data migration is part of every project. We'll pull your contacts, notes, and history from your current CRM. Your agents won't lose their pipeline or relationship history.
How long does implementation take?
Most projects go live in 4-8 weeks. A focused lead management system can be 4 weeks; a comprehensive brokerage platform is typically 8-10 weeks. We provide exact timelines before starting.
Will my agents actually use it?
They will if it makes their lives easier. We build software around what agents actually need—not what managers wish they would do. Agent adoption is a design priority, not an afterthought.
Can you connect to Zillow, Realtor.com, and other lead sources?
Absolutely. We build integrations with major lead sources, Facebook/Google ads, and your website forms. Leads flow in automatically with source tracking for ROI analysis.
We're a small brokerage. Is custom software overkill?
Not if the math works. A 10-agent brokerage losing 20% of leads to poor follow-up is leaving significant money on the table. If better tools increase your close rate, they pay for themselves quickly.
What happens after launch?
30 days of bug fixes and support included. After that, we offer ongoing maintenance plans or can help you hire someone to manage it. We'll make sure the handoff is clean.
Ready to Modernize Your Brokerage?
Book a free discovery call. We'll learn how your brokerage operates, identify the biggest opportunities for improvement, and give you a clear picture of what custom software could do for your business.
No sales pitch. Just a straightforward conversation about your brokerage.